Websites
A better website makes it easier for the right clients to understand who you help, how you work, and why they should reach out.
- Strategy & message
- Design & build
- Every page written
- Launch & handover
Firm & Frame for Therapy Practices
You Deserve a Brand Worthy of Your Therapy Practice
WebsitesReflect your practice.
MarketingReach the right clients.
VideoBuild trust faster.
Websites Built for Therapists—Strategy Before Design—Every Word Has a Job—Designed Around Your Practice—Built to Be Found—Made to Turn Visits Into Inquiries———————————————————
What we make
Everything your practice needs to stand out and stay visible.
Websites, video and ongoing visibility built specifically for therapists and group practices.
Video
Let potential clients see and hear who you are before they ever book a session. Warm, natural video that helps build trust.
- Profile films
- Practice videos
- Short social clips
- Filmed on location
Visibility
Help the right clients find your practice when they’re already searching for the kind of help you provide.
- Local search
- Google profile
- Search & AI
- Reviews
A custom website built just for you.
But first, how it’s made.
- Built around your practiceWe learn how you and your practice work before we do anything.
- Craft the perfect messageWe help you find the perfect voice to attract your ideal client.
- Visuals that work for you and your practiceWe find the perfect design direction for your site.
Selected work
See what good design can do for your practice.
Featured work
Meg Simmons, LCSW · Website redesign
A clearer path to therapy.
A full redesign built around the questions people ask themselves before booking a first session.
The old site had good content buried in the wrong places. Now Meg’s services, specialties, location, availability, and approach are clear on the first screen.
Navigation is simpler, the photography is warmer, and the pages run in the order people actually read them. Fees, session format, credentials, and common questions sit where prospective clients look for them.
Local search got the same attention: location-specific page titles, unique meta descriptions, real alt text, and complete business schema. Direct calls to action and a short contact form make the first message easy to send.
Design Studies
Solo, anxiety & burnout
One focus, said plainly. Openings and next steps up front.
Group, twelve clinicians
Filter by concern, format, and availability. Openings shown on every profile.
Video
Go beyond the website.
- Profile film. Two minutes of you, explaining how you work.
- Explainers. What you repeat on every intro call, answered once.
- Common questions. What it costs, how long, what happens first.
- Short social cuts. The same footage, sized for every feed.
Before the first message
The six questions your website should answer before anyone has to ask.
Open any question to see what a therapy website should make visible.
1 of 6 open
-
A long list of diagnoses and modalities is not the same as clarity. Your site should help someone quickly recognize their problem, see the services that are relevant to it, and understand where your experience is strongest.
-
People want to know whether you regularly work with someone in their stage of life, relationship situation, identity, profession, family role, or other relevant context. The answer should be easy to find without forcing them to interpret vague language.
-
Credentials matter, but they rarely answer the emotional question. Your copy should explain your approach in plain language: how you listen, how sessions tend to work, what you focus on, and what a client can reasonably expect from the relationship.
-
State licensure, in-person versus telehealth, office location, populations served, and current availability are not minor details. They determine whether someone can become a client at all. We make those details visible instead of burying them.
-
Fees, insurance participation, out-of-network options, superbills, and payment expectations are often deciding factors. Clear information reduces uncertainty and prevents people from contacting you only to discover a mismatch later.
-
“Contact us” leaves a surprising amount unanswered. A stronger site explains the next step: how to get in touch, what information to provide, what happens after the inquiry, and whether the first conversation is a consultation or an appointment.
The standard we build to
A good therapy website should answer all six in minutes.
Firm & Frame makes those answers easy to find, understand, and keep current — eligibility, fees, availability, and next steps stay out in the open.
Let’s Work Together
15 minutes. No pressure.
Our approach
From conversation to launch.
We work in phases, shaping the words, design, and site together.
01
Strategy and site architecture
We start with strategy, shaping the content hierarchy, page structure, and the path visitors take through the site.
02
Copywriting
We turn your specialties, approach, credentials, and practical details into clear client-facing language that still sounds like you.
03
Design and development
We build a fast, mobile-friendly site that supports the content instead of competing with it.
04
Search foundations
Search intent, page structure, technical basics, internal linking, and local relevance, built in from the beginning.
05
Privacy-conscious setup
We minimize unnecessary collection of sensitive information and choose forms, scheduling, hosting, and email with care.
06
Ongoing growth
We can carry the same strategy beyond the website, with search, video, and visibility work designed to strengthen the whole practice.
Step through the build
The plan before the pixels
Words first, layout second
Built to be read, not admired
Found by the people looking for you
Only what the client needs to share
Reach earned after the work is right
Search
Make it easier for the right clients to find you.
SEO helps people find your practice when they’re already looking for the kind of help you provide. We build your site around the services, specialties, and locations that matter, then make it clear what you offer and who you help.
Someone starts here
01
Show up for the right searches.
The services and specialties your ideal clients are actually looking for.
02
Be easier to find locally.
Your website and local search presence stay clear and consistent.
03
Make it clear you can help.
Specific, useful pages that speak directly to what they need.
04
Inquiries, not clicks.
Traffic means nothing if it isn’t bringing the right people to your practice.
The team
A little about us.
Years of experience helping businesses look better, communicate clearly, and grow.
Steve Franco
Branding, content & marketing
Steve is a branding and marketing specialist. He has spent more than fifteen years helping specialists explain their work in language clients understand. He has led marketing teams, advised growing businesses, and co-founded a consumer brand.
Brad Simmons
Design, production & video
Brad is a designer and video producer with more than twenty years of experience. He has run major websites, produced more than 900 live events and over 100 executive interviews, with work for the World Bank, the ACLU, and the U.S. Department of Defense.
Contact
Let’s see what could be better.
You don’t need to know what’s wrong. Tell us about your business and what you want more of, and we’ll help figure out where the website, video, or marketing could work harder.
No pressure. No client information. Just a conversation about the practice and what the website needs to do.
Prefer email? hello@firmandframe.com