Calloway & Reed
Design study — estate & family practice.
Our latest launch: Orenberg Law
Your law firm should look as good as your reputation.
We help turn referrals and searches into qualified consultations with a stronger online presence.
Your reputation took years to build—Your website should show it in seconds———————
Websites
One website, built around your practice.
We don’t start from a template. We learn how your firm gets work and what a caller needs to see first. Then we write, design, and build around that.
- The right messageWhat sets your firm apart, said plainly.
- Every page written for youHome, profile, practice areas, contact.
- Easy to find on GoogleBuilt so the right people find you.
Shown: “Bellamy Injury Law,” one of our design studies, shown at every screen size.
How we work
From first call to launch, in four steps.
- 1
We learn your firm
One conversation about your practice, your clients, and where your work should come from.
- 2
We set the strategy
One plan for your message, your website, and where you show up, before anything is built.
- 3
We build it
Website, marketing, and video, made by the people who planned them. You review at set points.
- 4
We stay with you
Your site, your visibility, and your video keep moving after launch. One team to call.
Selected work
Orenberg Law.
Forty years of experience their old website kept hidden.
The new orenberglaw.com: home, practice pages, and mobile.
More work
Design studies: a site that fits the firm it belongs to. Click any to enlarge.
Vega Immigration Law
Design study — bilingual immigration practice.
Stone & Archer
Design study — trial litigation boutique.
Bellamy Injury Law
Design study — personal-injury practice.
Harper & Voss
Design study — employment-law boutique.
Adler & Finch
Design study — appellate counsel.
Attorney video
A referral cannot show how you think. Video can.
Video lets people meet you before they call: how you think, how you talk, what it would be like to work with you.
- Attorney profile film
- Legal explainers
- Client questions & FAQ
- Practice-area films
- Client stories
- Short social cuts
One shoot a quarter gives you a year of videos to publish.
The studio
A little about us.
Years of experience helping businesses look better, communicate clearly, and grow.
Steve Franco
Branding, content & marketing
Steve is a branding and marketing specialist. He has spent more than fifteen years helping specialists explain their work in language clients understand. He has led marketing teams, advised growing businesses, and co-founded a consumer brand.
Brad Simmons
Design, production & video
Brad is a designer and video producer with more than twenty years of experience. He has run major websites, produced more than 900 live events and over 100 executive interviews, with work for the World Bank, the ACLU, and the U.S. Department of Defense.
Ongoing services
Be the first name they find.
People find lawyers by searching a name, or “estate attorney” plus a city, or by asking an AI assistant. We do the steady monthly work that keeps your firm at the top of those answers.
Own your name on Google.
Your Google Business Profile. Search your own firm and look at the box beside the map. Most callers decide there, before they ever reach your website. We claim that listing, fill it in properly, and keep it alive.
- Listing claimed & verified
- Hours, areas, photos current
- Questions answered
- Monthly posts
Get listed everywhere that counts.
Directories and reviews. Clients check Justia, Avvo, FindLaw and your state bar before they call. One wrong phone number across those sites quietly costs you work, so we make every listing say the same thing, and we answer every review.
- Listings claimed
- Details matched everywhere
- Every review answered
- New reviews requested
Be the name the answer gives.
Search and AI answers. More clients now ask Google or an assistant like ChatGPT which lawyer to call, and those answers are built from what has been published about you. We write the pages that get you named.
- Plain-English practice pages
- The questions clients ask
- Pages for the towns you serve
- Kept current as you change
See exactly what you’re paying for.
Your monthly report. One page, once a month: how many people called, what they typed to find you, and where every inquiry came from. No dashboard to log into and nothing to decode.
- Calls and inquiries counted
- Searches that found you
- Where each one came from
- What we did that month
Ongoing content
We can also write the pieces that keep your name in front of clients and the people who refer you:
- Attorney biographies
- Plain-English articles
- Case studies
- Email & referral pieces
- Website updates
Everything stays inside your state bar’s advertising rules — which most listing services ignore. Figures shown above are illustrative.
Book a consultation
Tell us about your firm.
Tell us what your current site gets wrong and what you want the new one to do. We read every inquiry and reply to set up a call when it looks like a fit.
No obligation. Free and tailored to your firm.
Prefer email? hello@firmandframe.com